Onur Cobanli explains:
If you want to be a good designer, read the design brief. Reading the design brief well, makes you a great designer because the design brief, the document that explains what consumers need, what the project is about, what constraints and opportunities are, icontains important information that helps you save time and puts you on the right track for coming up with good ideas and designs that are well thought of. The design brief is like a magic scroll that helps you see and identify the problem and come up with a correct solution. Design briefs have enormous value as they reflect experience and understanding of your clients. Read them, and your design shoul be at least acceptable if not great.