Onur Cobanli explains:
Creative exploration allows unusual ideas to emerge, and designers give those ideas serious consideration. Designers develop promising possibilities into products and experiences that are useful, engaging, fun and enjoyable for people. While anyone creative can toy with concepts and possibilities, designers take it further by giving those ideas real form and value. Designers also indirectly entertain the people who use their designs, making experiences enjoyable and functional. Designers turn playful ideas into products people truly appreciate.