Onur Cobanli explains:
Good design creates a huge competitive advantage that is vital for companies and countries to stay competitive and maintain economic superiority. Good design creates competitive advantage by its definition; good design is all about researching, improving, making better, making more desirable, making easier, making effortless, making cheaper but also making look more expensive, at the same time, good design is about using less materials to create more goods, using less energy to create more results, good design is about efficiency; good design adds tremendous value to any product, project, service, experience or production through added efficiency, with great designs, the added efficiency comes in addition to the additional desirability.