Design is about making science and technology friendly, understandable and usable.
— Onur Cobanli
Helpful
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Even inefficient design processes could lead to efficient designs.
— Onur Cobanli
Benevolent
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Industrial design is about creating things that avoid and solve problems.
— Onur Cobanli
Unfolding
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When you use your creativity to improve other people's lives, that's design.
— Onur Cobanli
Sentiment
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If you want to improve your design, work at its customer support.
— Onur Cobanli
Feedback
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Initially, there is great merit in designing and doing everything yourself.
— Onur Cobanli
Virtue
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To create the design cure, you must be patient zero.
— Onur Cobanli
Panacea
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Good Design created an advantage, great design communicated it.
— Onur Cobanli
Good vs Great
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