If you cannot list five good things about your design, start over.
— Onur Cobanli
Star
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Read Author's notes on this design adage #19 - Star.
Do not just design better, be a divergent, design different.
— Onur Cobanli
Original
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Read Author's notes on this design adage #20 - Original.
Design a product people would love.
— Onur Cobanli
Success
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Read Author's notes on this design adage #21 - Success.
Design must be your core business, not something you buy or commission for your company.
— Onur Cobanli
Basis
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Read Author's notes on this design adage #22 - Basis.
You think you sell a chair, a bag or a car, but in reality your clients buy comfort, image and luxury.
— Onur Cobanli
Really
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Read Author's notes on this design adage #23 - Really.
You sell a design, you sell your name.
— Onur Cobanli
Fame
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Make wisdom a key part of your design, and make design a key part of your business.
— Onur Cobanli
Pivot
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Design business is a popularity contest.
— Onur Cobanli
Triumph
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