Design research is first about design and then about designing.
— Onur Cobanli
Seer
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Design is about asking a question and learning knowing how to find an answer.
— Onur Cobanli
Observe
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Listen, be interested and look; inquire, observe, think, plan, do, evaluate, redo, reevaluate, improve is design.
— Onur Cobanli
Attention
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Read Author's notes on this design adage #374 - Attention.
Good design is about questioning the questions so the answers are the answers.
— Onur Cobanli
Procedure
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Read Author's notes on this design adage #375 - Procedure.
Designers are the people who inquire the things we do not know about knowing about.
— Onur Cobanli
Exotic
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Good design business is creating products people need before people knowing they needed.
— Onur Cobanli
Untold
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Read Author's notes on this design adage #377 - Untold.
People repeat buy the products they need and impulse buy the products they want.
— Onur Cobanli
Unlike
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Read Author's notes on this design adage #378 - Unlike.
What people need is beyond their imagination.
— Onur Cobanli
Actually
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Read Author's notes on this design adage #379 - Actually.