Design is about creating value, turning resources into utility.
— Onur Cobanli
Economics
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Read Author's notes on this design adage #83 - Economics.
Good design is foreseeing the future.
— Onur Cobanli
Foresight
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Read Author's notes on this design adage #84 - Foresight.
Don't push your designs, instead create designs that pulls you.
— Onur Cobanli
Attraction
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Read Author's notes on this design adage #85 - Attraction.
To be successful in industrial design, you need to design for the masses.
— Onur Cobanli
Obvious
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Read Author's notes on this design adage #86 - Obvious.
Gain a competitive advantage over other design business owners by winning a design award.
— Onur Cobanli
Prize
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Read Author's notes on this design adage #87 - Prize.
People respect you if someone else represents you on your behalf.
— Onur Cobanli
Indirect
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Read Author's notes on this design adage #88 - Indirect.
Selling your designs yourself is a waste of design talent.
— Onur Cobanli
Micro
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Read Author's notes on this design adage #89 - Micro.
When you design for free, you signal that your work is worthless.
— Onur Cobanli
Null
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Read Author's notes on this design adage #90 - Null.